Although the SABC's new video streaming platform's debut has been a long time coming, arriving as it does with the shift from linear TV to streaming marks a change in consumer behavior.
Observing the release of the SABC Plus (SABC+) video streaming software, independent observer Nozi Dikgale has come to this conclusion.
About Sabc Plus Apk
The SABC+ streaming app, which has been in development for quite some time, finally launched yesterday, giving viewers free, anytime, anywhere internet access to the network's entire library of shows and movies.
The broadcaster claims that SABC+ will include content from its three free-to-air channels (SABC 1, SABC 2, and SABC 3), its SABC sports channel, its SABC news channel, and its 19 radio stations. All five of the TV stations are being broadcast simultaneously, and users have seven days to watch any shows they may have missed.
SABC+ provides AMP, a membership fee package originally held by video streaming operator TelkomONE, for programming outside of the SABC portfolio. You may choose from a number of subscription lengths and payment methods to access AMP's library of local and worldwide television series, movies, lifestyle content, reality TV, and other TV channels. One AMP membership bundle, for instance, would set you back R7 per day or R49 per month.
SABC Group CEO Madoda Mxakwe, speaking at yesterday's launch ceremony, called the OTT platform a "strategic step," noting that it filled a gap in the public broadcaster's content distribution plan.
Second-screen watching and other worldwide players and broadcasters have forced us to work harder to maintain our position as content service providers. We saw that we had to do something about the rapidly increasing demand for programming throughout the world, so we launched SABC+.
He goes on to explain that there are two primary motivations for the launch: "Universal access and ensuring the SABC becomes a multi-platform, multi-device content provider." The next level is economic in nature and focuses on how to make money.
It was crucial that we strategically reposition ourselves to not only follow consumers as they migrated from conventional audiovisual platforms to watch digital, but also to improve the value offered to our customers. From a business perspective, this implies that there will be more people watching, listening, and reading about what we have to offer.
VIDAA president Guy Edri continued, "Now that SABC+ is operational, the [SABC] will have a lot more to offer marketers. They can now approach potential sponsors and say, "Hey, let's do a campaign that would never air on national TV before."
According to Dikgale, the SABC's decision to develop its own on-demand platform was predictable given the broadcaster's digital migration plan and efforts to diversify its income sources.
The on-demand market is large enough to support the introduction of additional services. The SABC is adapting to the shifting habits of its viewers as they shift their attention away from traditional television in favor of cross-platform content consumption.